The birth of Salon JLS can be credited to this one sentiment: we love hair. My wife is obsessed with her own hair (I think that’s why she married a hairdresser), and I am obsessed with everyone else’s hair. While I have more female clients than male, I always encourage my male clients (and friends and family) to be more experimental with their hair. I’ve found that men are much more hesitant than women to try new styles. That’s changing! Three months ago Google reported that men out googled women in hair trends and hair style searches in 2015. That’s huge. And 80% of those searches were on mobile devices. That means men are on their way to, or waiting for, a hair appointment searching for “men’s hairstyles,” “Top 10 men’s hair styles,” “trending men’s cuts,” “celebrity men’s styles,” etc. The evidence that guys are researching hair trends is showing up on the streets and in the salons. We see more requests from the general public for what celebrities are doing with their hair. It seems that Jared Leto’s man bun to Brad Pitt’s pompadour fade really does influence men’s hairstyles. And we have definitely received more requests to replicate Adam Levine’s classic fade once he was named “Sexiest Man Alive.”
While men’s haircuts haven’t changed that much in the last fifty years, there are many variations on the classic cut out there. If we stand outside the salon on Blackstone Street on any given day, it’s literally a parade of comb overs, fades, undercuts, flat tops, high top fades and pompadour fades in their shirts and ties coming from the financial district to grab a quick lunch at the Boston Public Market. Modern day Don Drapers. My client, Todd, was looking for a fresh style. He likes his nauturally curly hair, but also likes to look sharp and polished. We kept his hair longer on top and sides shorter by using a scissors over comb technique (I think it looks more natural and fresh than a buzz cut), and agreed that Adam’s classic fade looked great on him.
My wife thinks that men are just learning what women felt long ago, that when you have great hair, you feel great too. With many more masculine celebrity figures endorsing grooming products and experimenting with hair styles, it has given men more freedom to take care of their appearance and try new things. However it’s happening, I’m glad men are searching and becoming more confident in experimenting with their hair. If you want to try out a new style you’ve found on line, give us a call. Or, come in for a consultation and we’ll give you some great options.